The first of 17 franchises across the country, the prototype Westwood, California store introduced to retail environments the use of kinetic merchandising displays and the wire grid. The custom wire fixtures double as product storage/displays and as sales vending units. The conveyor systems, while displaying the product in a jaunty and unforgettable way in a moving loop around the interior, introduced the product identity and library-like number/pictorial tagging system providing a ready reference to merchandise throughout. Also introduced was in-store visual media marketing. The stores throughout the US, although all share the “LeSportsac Store” concept elements, reflect regional differences in special ways. The store concept was recognized in national publications and received a number of awards for design and merchandising innovation.