Veni Vici's original location in the Rodeo Collection represents the integration of product and theme concept. Interior design elements reflect the nature of polished precious metals and rare cut stones, juxtaposed with quarried marble slab tabletops and veined carpet patterns. Special consideration was given to ceiling and wall surfaces, lighting and security systems. All elements were integrated into a setting of quiet comfort to allow the exquisite merchandise to be seen at its best, and to encourage unhurried selection by a discriminating clientele.